Accountants want to move up

According to a recent survey by the American Institute of Certified Public Accountants revealed that the most popular reason for accountants choosing a job and sticking with it is the opportunity for career advancement within that particular firm.
The AICPA’s 2011 Top Talent Survey found that 91 percent of the CPAs polled chose career growth opportunities as a top reason why they were attracted to a firm, 11 points higher than in a similar survey in 2006. That was followed by 88 percent of respondents who listed salary as a major inducement, and 86 percent who picked paid vacation time.
This surprise seem to align with the general perception of public accounting being a phenomenal industry for career growth. I definitely agree that career advancement is my primary reason for working in the industry and at the firm I am with. 
What is your biggest reason for being attracted to your particular firm or public accounting in general?

About Mark P. Holtzman

Chair of Accounting Department at Seton Hall University. PhD from The University of Texas at Austin. Worked at Deloitte's New York Office. BSBA from Hofstra University.

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