Yesterday was a big day! I earned my second feature in Going Concern.
I like Going Concern enough to read it every day. Even though Adrienne Gonzalez @adrigonzo writes many things that I wouldn’t, I still think he contributes great posts to a fascinating blog about accounting, the Big-4, and careers.
I said in a previous post that accounting doesn’t make for very interesting blogging. There are exceptions, of course, there are some great blogs out there (see panel at right). However, most of the mundane matters we accounting professors lecture about don’t have mass appeal. Listing the mundane matters would only prove my point.
It seems that Going Concern disagrees. He thinks that, by highlighting a few seedy aspects of the profession, and by trashing some of the most respected accounting firms in the world, he can attract reader interest and make accounting seem more interesting than it really is. Put lipstick on the pig, so to speak.
Ok, so maybe clever headlines like “Hans off our GAAP!” or “UBIT? You Bet!” will attract readers. I’m not beneath stooping to such levels. Hell, now I’ll even run Hitler videos with satirical subtitles. This blog is about accounting, and I have to do something to get readers.
Clever headlines aside, I have a distinct vision for Freaking Accountant: Every day accountants are faced with really tough choices, and the web needs an open forum to discuss these choices. Why do smart people make stupid choices that destroy their careers and cost the rest of us a lot of money?
Anyone can condemn a convicted felon or point fingers when $1.2 billion dollars goes missing. That’s not what this blog is about. I want to ask why a rich CFO would risk his career to commit a fraud that won’t even amount to a rounding difference on his net worth. I want to dig into these kinds of questions so that we can understand what happened and better prepare ourselves to live and act on our values.