Should we move to

I don’t like the name  It has higher-than-though connotations, sort of like a column in the New York Times, and seems inaccessible to the audience of young accountants and college students who I would like to attract.

I had a crazy idea to change the name to, and I reserved the domain name this morning.  I like the name because it feels new and exciting, and it stands out in the page.  Also, ethical quandries are very difficult to deal with.  Other peoples’ quandries are easy.  But when you are dealing with your own, they can be a, well, a freaking pain in the you get the idea.

What do you think?  Any other suggestions?


About Mark P. Holtzman

Chair of Accounting Department at Seton Hall University. PhD from The University of Texas at Austin. Worked at Deloitte's New York Office. BSBA from Hofstra University.

One comment

  1. Definitely change to, the current name is way to professional boring.

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